In today’s closely constrained market posting jobs does not guarantee applicants. Companies hunting for best and most qualified talents have lot more to do than simply advertising their job opening and waiting for resumes flooding in. Your prospect talents are skimming through hundreds of listing for the specific skill set you need. For this reason, writing a job description which is more engaging is very crucial.
Job description, often overlooked plays a very important role in attracting the talent it seems to fit within your organization and hence deserves a special attention. In other words, it helps build a talent pipeline that accommodates the demand and goals of an organization.
A common cause of failure in writing job description is the failure of articulating the specific characteristics and requirements of the job that would make it noticeable to the right talents.
Now that, employers in the USA indicates a higher shortage of qualified talents, organizations must put great insight into effectively communicating their needs, while making it sound interesting and exciting to the kind of talent that they really want to attract.
So, what makes up a highly-effective job description? Let’s take a look
Make your job title Specific: Research on current trends to compare the popularity of job titles and phrases within job posting. By the same token be precise with key phrases that describe the role. In other words, use targeted job titles over generic ones which are more effective. Not to mention, avoid Jargon that may confuse the job seeker. Another key point based on observation is to keep the job description less than 80 characters which are more likely to be clicked.
Your job description is an introduction to your company brand.
Hook your reader by precisely including details about company culture and expectation for the position which would grab the attention of the candidate as to why he would love to work for you. Furthermore, it’s important to realize that providing an exact job location would help you to optimize your job posting. As a result, your job post would appear higher on job search results.
Responsibilities and Duties
Make sure you outline the core responsibilities in detail but concise. Also, outline the unique duties that you may have in the organization. Explicitly explain the day to day activities of the position.
It is important for a candidate to understand the work environment that the candidate will be exposed to on a daily basis.
A well-described job description will help the candidate determine if the position and company are a right fit, this will attract only the best candidates for your position. However, the result will provide the best outcome when you specify how the position fits into the organization, how the candidate will function and reports to within the organization. To put in another way this will help the candidate see the bigger picture and know the nature of how the role impacts the business.
Qualification and Skills
Include a list of hard and soft skills. Although this may be tempting for you to list out every requirement you envision for your ideal hire, rather keep your list concise. By all means it very important to mention specify education, previous job experience, technical skills and certification required for the role in your job description. In addition, you may also include soft skills, such as problem solving and communication that you envision for a successful hire.
However, including too many qualification and skills could dissuade potential candidates.
Benefits and Perks
Make your position an opportunity for a candidate by creatively adding perks. To start off provide a sponsored health care, but the most potential candidates can be swayed by other perks like travel benefits, in-office service and subsidized fitness memberships that makes their lives more manageable. Recent research shows that search from job seekers for “flexible hours” have increased almost 60% since 2014. If the productivity of an employee is important than to be in the office during traditional business hours, then this kind of perk could attract top talents.