Nowadays, in the job market, hiring managers and recruiters look for candidates who stand out from the crowd. They wish to know what makes you unique and what qualities you will bring to their company. Therefore, it is important you understand the relevance of personal branding it can prove to be a best strategy to beat the competition.
A personal brand is your distinct and unique attributes and talents and what you represent which will make you an asset to the present employer.
It is essential to remember that personal branding is not limited to posting interesting links on social media and having a good looking website. A personal brand also goes beyond the basic resume to deliver a more complete picture of who you are professionally.
So here are some of the reasons why you should develop your personal brands:
Reason No 1: Opportunity finds you
There are plenty of examples out there of qualifying candidates getting ignored or turned down by recruiters just because they ignored their online image. When your personal brand is attractive companies who are looking to hire, will find you and reach out to you. According to the research by the California Polytechnic State University, personal branding assists individuals in differentiating themselves from competitors in their specific job market and give more personality to their resume.
Reason No 2: It will boost your self confidence
When you take the time and effort to focus on your skills, strengths, attributes and other positive qualities, it will help you develop more confidence in your own abilities and capabilities and what you’ve to offer. You’ll be more at ease when you describe your strengths, career goals and mission and this will help you when talking to prospective clients and recruiters.
Reason No 3: It builds credibility
It helps to establish your name as an expert in the area of your specialty. You will create a lasting impact for your individuality and admiration, respect, and trust will come along your name. Once you have developed a clear vision for your brand, the expectation of your expertise and authority in your field will gather the momentum.
Reason No 4: It can help you develop and showcase your personality
Hiring managers prefer candidates who are specialists and possess a unique skill set. Personal branding is the best way to stand out as an expert in your field. If you’re not sure about what your specialty is then make a list about things you love doing or the areas you excel in and then deliberate as to how you can start developing these skills even further.
Reason No 5: To Get Hired
According to a study report by SRHM, 84% of recruiters use social media to hire. 96% use Linkedin and 53% use Twitter. It is noteworthy, that many companies and organizations post jobs on Twitter before anywhere else. And about 66% employers use Facebook to hire. Social media plays important role in the recruitment because hiring managers want to find more about you than just what’s on your resume. They wish to know you as an individual and assess if you’d be a fit to their company culture.
Here are few tips:
Tip No 1: Figure out what you do best and what you are known for
First and foremost, you need to deliberate and assess the top selling points that make you unique and set you apart from the competitors. You have to be aware of what you bring to the table and then start working on it to further strengthen your skills. Hiring managers go for specialists not for generalists. You need to bear in mind that your personal brand is all about the real you. If you’re not authentic and genuine in your approach it just won’t work. Therefore, build your personal brand on your true strengths and let it lead you forward in your career.
Tip No 2: Develop a strong, professional social media presence
Use social media profiles like Linkedin, BranchOut, Twitter, etc to create your online profile. However, choose only those social media platforms that are appropriate to your line of business. Use these platforms to share your voice and focus on showing the real you. According to U.S. News survey, 2,000 hiring managers and human resource professionals revealed that 52% of employers use social networking sites to research job candidates and about one-third of those employers have found content that made them more likely to hire a candidate. Therefore, it is essential that you do not give them any chance to make them eliminate you from their list of potential employers.
Tip No 3: Create Content and get it out there
Creating and curating content builds potential employer’s interest in your brand on social media. Therefore, create content to connect with your target audience. Choose few influential sites that you like that are related to your field and select some of the posts to rebroadcast to your audience. Valuable content will take you places. You can write blogs, posts on social media or even create your own website. Just create an interesting mix of content in various formats to earn the trust your brand needs.
Tip No 4: Register a domain name and get a professional e-mail address
Getting a professional domain name and a professional e-mail with your own domain name will give you a more professional image right off the bat and become one of your highest points of leverage.
Tip No 5: Reinvent Yourself
Change is constant. It is important to remember that personal branding doesn’t last forever. If you make mistakes during this process, you can rectify them and reinvent yourself to present a new persona to your online audience.