Digital Marketing Coordinator

The Bushnell    Hartford, CT
Job Description

Position Title: Digital Marketing Coordinator

Department: Marketing

Reports to: Digital Marketing Manager

FLSA Status: Non-Exempt/hourly

Shifts: Full-time, includes occasional nights and weekends

Position Summary

The Digital Marketing Coordinator is responsible for supporting the Digital Marketing Manager with organizational duties associated with the administration of web content management, email design, and curation of content for The Bushnell’s social networks.

Responsibilities

  • Fulfills web edits for The Bushnell website (Bushnell.org);
  • Supports the Digital Marketing Manager with email marketing communications by designing and sending emails in such areas as:
  • Group Sales (promotion and informational)
  • Corporate benefits
  • Member benefits (advanced offers, etc)
  • Broadway Series subscriber info
  • Maintains meta data including keywords on The Bushnell’s website to ensure search engine optimization;
  • Manage Social SignIn;
  • Assist with Google Ad grant administration;
  • Assists Digital Marketing Manager with list pulls and extraction using Provenue (Tickets.com);
  • Assists Digital Marketing Manager with the curation of content for The Bushnell’s social media properties (includes taking photos and videos capturing campus activities, Education Department activities, Development events, etc);
  • Gathers artist/tour social media content for website event pages (social media accounts, review quotes, YouTube videos, etc)
  • Takes photos for Instagram, posting when necessary;
  • Owns The Bushnell’s twitter handle and complements the rest of the social media strategy;
  • Maintains and reports social media statistics (weekly) to the Digital Marketing Manager;
  • Assists with internal/external digital signage project management;
  • Other duties as assigned
  • Minimum Qualifications (Knowledge, Skills, and Abilities):

  • Knowledge of Microsoft Office applications to include Outlook, Word, and Excel.
  • Basic knowledge in Adobe Photoshop
  • Effective written and verbal communication skills.
  • Experience with web content management systems required.
  • Email marketing experience preferred.
  • Access to a smartphone.
  • Knowledge of Drupal, html, preferred
  • Availability to work nights and weekends, as required.
  • Education and Work Experience:

    College degree or equivalent related experience

    The above statements are intended to describe some specific duties and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

    The Bushnell is a Not-For-Profit, Equal Opportunity Employer, proud to serve Connecticut and its citizens.

    Job Type: Full-time


    Thu, 14 Mar 2019 20:44:37 GMT

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