To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketingJob DetailsAre you interested in generating business impact for one of Salesforce's quickest growing business units? The MuleSoft's Digital Marketing team is looking for a Senior Digital Marketing Manager to help them grow marketing pipeline and ACV.In this role, you will be uniquely positioned to shape and scale an existing ABM program, and to refine and grow your leadership skills.Responsibilities:* Lead the team in orchestration of ABM user journeys across digital demand channels, delivering insights, analysis and optimization that result pipeline growth* Unlock asset and creative optimization as an incremental revenue lever with partnership across Integrated Campaigns, Lifecycle, Content, Creative, Web and Mops teams* Act as champion and team lead for cross-channel creative/asset analysis and optimization* Spearhead and manage quarterly learning plans and QBRs with Content and Creative teams* Represent the Core Digital Team in communicating content, campaign and creative learnings to the broader Marketing and PMM organizations* Build partnership, frameworks and process to shape the content and campaigns calendar via testing and data-driven insights* Own, manage and grow the content syndication channel* Manage multiple vendors to ensure effective targeting, asset promotion, consistent lead delivery, and quality assurance* Partner with Paid Social and SEM leads to ensure ABM strategic cohesion and execution consistency* Act as the team's point of contact with the Creative and Content teams for new asset development, testing and ad versioning* Work with Content team to create landing pages for new assets and ensure proper back-end operations are setup to support page launch* Test new marketing tools and channels, as well as lead new vendor onboarding to maintain edge in innovation, test marketing tools and channels* Assist digital marketing leadership on reporting, dashboarding, and funnel analysis on an on-going basis* Lead team in budget optimization across channels and keep an eye on overall team budget pacing* Mentor and nurture junior team members on channel analysis and optimization strategiesQualifications* Experience across multiple paid channels (SEM, Paid Social, Display), with expertise in ABM strategy* Experience running content syndication programs* Working proficiency of Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking and reporting* Working proficiency of Salesforce or other CRM platforms for reporting and analysis* Working proficiency with Google Analytics, Tableau or other reporting tools* A balance of data-driven and experience-centric* Understanding of the SaaS business model and the B2B sales cycle* Experience mentoring and coaching junior team members* Self-starter with the ability to use data and industry insights to make strategic decisions* Experience with managing multiple projects in a fast-paced, deadline-driven environment* Strong presentation and communication skills. Ability to communicate complex ideas with others (junior to executives) and persuade audience to align to a single strategic point of viewAccommodations - If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Posted on : 2020-10-18T13:25:34Z
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