Shopper Marketing Manager

Kraft Heinz Company    Charlotte, NC
Job Description

Kraft Heinz, The Company

As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.

As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

Job Description


Job Description

The Shopper Marketing Manager is an integral part of the Shopper Marketing team for the East area . Together with the East area execution lead , the Shopper Marketing Manager will be charged to accelerate top line revenue, share and profit growth for customer business teams. Specifically, the Shopper Marketing Manager will be responsible for creating and executing customer specific shopper marketing programs, financial tracking, reconciliation and reporting for each of the accounts.

The primary responsibilities include:

  • Identify strategic marketing opportunities and lead program design as well as execution for assigned c ustomers

  • Partner with assigned customers to develop shopper programs that align with both customer objectives as well as internal sales and brand team goals

  • Develop strong, trusted relationships with external agencies, vendors, and other CPG customers to create best in class marketing programs

  • Manage business processes and internal systems, reconcile and plan shopper marketing funding. Responsible for managing the overall budget.

  • Facilitate all payments and ensure compliance.

  • Prepare and report roll ups for funding requests, coupon redemptions and other internal reporting/tracking

  • Develop and communicate incremental shopper marketing program proposals, executions and tracking

  • Facilitate Customer reviews, approvals and materials release for shopper marketing programs.


Additional responsibilities may include :

  • Coupon Development – coding, systems input, monitoring

  • BU/Legal/Third Party Reviews and Approvals of shopper marketing programs

  • Linkage to legal and support teams for Trademark/Resources expertise

  • Securing Access to Creative Assets

Minimum Qualifications

  • Bachelor’s and/or Master’s Degree with a concentration in Marketing/Business

  • Marketing passion – very interested in consumer/shopper behavior and a basic knowledge of marketing frameworks. Passion to understand consumer culture, interests, attitudes and trends.

  • Strong Leadership Skills – self-starter, great motivation, open to change and out of the box/creative thinking

  • Superior Execution – willingness to roll up sleeves and execute key initiatives in a timely manner.

  • Great Relationship Skills – Strong at forging internal/external relationships and commanding trust/respect of others.

  • Process Management – Accurate and timely reporting with drive to improve and streamline processes. Technology savvy, especially in excel and power point.

  • Strong Analytical/Problem Solving Skills – perform situation analyses/financial returns/identify growth strategies

Kraft Heinz is an EEO employer – Minorities/Women/Vets/Disabled and other protected categories.

Location(s)

Charlotte Sales

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity


Thu, 10 Oct 2019 00:53:10 GMT

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